“When Israel’s army launched an offensive on Gaza militants late last year, the Israeli government set up a “media bunker” with hundreds of young volunteers posting updates reflecting Israel’s point of view. Many Israelis believe the international news media are anti-Israel and pro-Palestinian.”
http://www.usatoday.com/story/news/world/2013/08/14/israel-students-social-media/2651715/
“The Prime Minister’s Office is planning to form, in collaboration with the National Union of Israeli Students, “covert units” within Israel’s seven universities that will engage in online public diplomacy (hasbara).
The students participating in the project, who would post on social media networks such as Facebook and Twitter on Israel’s behalf, will be part of the public diplomacy arm of the PMO, but would not identify themselves as official government representatives. “
http://www.haaretz.com/news/national/.premium-1.541142
“This is our opportunity, as Israeli students, to provide hasbara [state propaganda] that is correct and balanced, to help in the struggle against the delegitimization of the State of Israel and against hatred of Jews in the world.
That is one of the exhortations in a Hebrew document issued by NUIS(1), and translated by The Electronic Intifada(2), inviting Israeli students to apply for a program to help spread Israel’s message.”
“What is completely missing from the program is any indication that criticism of Israel could be valid. Rather the National Union of Israeli Students apparently seeks to indoctrinate Israeli students that every criticism of Israel is “hate” and “anti-Semitism” and that the Internet should be seen as a battlefield on which they are foot soldiers.”
“For the first time in Israel – a unique, world-encompassing scholarship, in cooperation between the Student Union and the Jewish Agency.
Every year the Jewish Agency of Israel sends approximately 150 emissaries to various places around the world – North America, England, South Africa, Australia, Germany, Italy and South America, who engage in Jewish education and hasbara in three main streams – Hillel emissaries (to campuses around North America), community emissaries and youth movement emissaries.”
“NUIS has also partnered with the Jewish Agency, the Israeli state body that encourages Jews from around the world to settle on Palestinian land, to spread propaganda on college campuses around the world.”
More:
http://crooksandliars.com/2014/07/israel-offers-students-grants-if-they&lang=
Parlance Province 